It was a couple of weeks ago that PlanetBears held an interview with the guys who are bringing back BEAR magazine (article here - interview here). They are part of the Bear Omni Media group that have been branching out in different areas. The following should explain it all:

"House Of Leather (cover) is the first title to be released by Back Rooms Films as part of Bear Omni Media group that includes ButchBear.com and BEAR. For several years Butch Bear has been famous for its videos and calendars that feature muscular men with plenty of body hair. The BEAR name was just re-launched by Bear Omni Media with a new line of videos and magazines for the bear market. Back Room Films joins this line up by focusing on men in leather.

Tober Brandt has established himself as one of the hottest performers this decade with appearances in several top videos from TitanMedia and Raging Stallion Studios. Back Room Films choice of Tober in their first release demonstrates his on screen appeal is strong with fans of gay porn around the world".